Hershey's Uses Transwoman for International Woman's Campaign Who Wants to "Shut Down" TERFs

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Hershey’s has decided to celebrate International Woman’s Day by launching their “Her for She” campaign by highlighting transwoman, Fae Johnstone. Johnstone is a man from Canada who works for Woman 2 Action, a consulting firm that works to advance 2SLGBTQ+ rights and inclusion, whether it’s “targeted training” or policy review, etc. Johnstone also states on his Twitter that he is associated with “gender equity” organization YWCA Canada as well.

“We can create a world where everyone is able to live in public space as their honest and authentic self.” Hershey’s has placed Johnstone on their wrappers, available for purchase at local convenience stores.

“We still have a long way to go in the fight to end misogyny, patriarchy and gender-based violence. I hope this campaign helps give more young women and girls role models and possibility models. And shows them how we can be change the world, together.”

The issue with Johnstone’s words is that he is the patriarchy in womanface. Transwomen living in “public space” as their “honest and authentic” selves often mean superseding the consideration of women and intruding upon their sex-segregated spaces, such as their locker rooms, sports teams, bathrooms, shelters, etc.

Johnstone is also honestly and authentically a man, and he can’t will, drug, or mutilate himself into any other alternative.

Johnstone is grateful Hershey’s Canada included him in their campaign. He hopes “this campaign shows trans girls they can dream big and change the world too.”

Hershey’s is not supporting women by giving the impression women are replaceable or interchangeable with men.

Johnstone, in the past, has spoken out against TERFs (trans-exclusionary radical feminists). “Literally just shut them down! Unequivocally affirm that trans women are women, that ideologies saying otherwise are based in transphobia…” Johnstone also admitted, “I actually do want a political environment in which TERFs are so vilified they don’t dare speak their views publicly, let alone act on them. Shut. Them. Down.”

Something is deeply wrong with our society that major corporations continue to uplift men who are so adversarial to women who will not lie down and submit under the heel of transwomen. Ulta Beauty and Tampax worked with Dylan Mulvaney, who said calling him a man should be illegal. Mulvaney has over 10 million followers on Tiktok.

Hershey’s isn’t the first candy company to get swept up in controversy. M&Ms upset many of their customers after tweaking their iconic characters. The backlash was so intense, the company opted to put their spokescandies on ice for a little while. But Hershey’s decision to use Johnstone for their “Her for She” campaign certainly eclipses that controversy. It has led to a #BoycottHersheys campaign on social media.